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Approval for Wembley 256 homes to rent scheme

March 14, 2019

Plans for a new GHA-designed residential scheme in Wembley, north London, have been approved this week by Brent’s planning committee.  It forms the second phase of HUB’s redevelopment of this key, under-used site on Wembley’s High Road.

Dav Bansal, Director at Glenn Howells Architects, said: We’re delighted to have received an unanimous decision for our proposals for this significant regeneration of Wembley with developer HUB. It’s proving a pleasure working with them on this project, our first together. This scheme is helping to regenerate the local high street and meaningfully connect Wembley town centre to the Wembley Park masterplan and will act as a catalyst development to establish a wider masterplan vision for the Wembley Link area.”

The scheme comprises 256 homes for private rent, with one- to three-bedroom homes across two buildings, as well as an extensive pedestrianised ‘urban oasis’. The proposed 17- and 19-storey brick buildings are designed with a subtle curve to soften the corners, creating a strong yet elegant contrast to the gridded facade of the adjacent Chesterfield House. The complex site has demanded a creative and innovative design approach, which will provide high-quality homes and much-needed green space for the wider Wembley community. The design influence is a modern ‘Art Deco’ approach and nods to the iconic local Art Deco landmarks, such as the Hoover building.

The new designs revitalise unused land, previously owned by Network Rail, along Wembley High Road, replacing the space with new homes and a large public garden, which will be accessed from a new square to the west of Chesterfield House. The proposed garden is a nod to the former forest of Wemba, referencing the historic origin of Wembley.

The team are working closely with LB Brent to ensure both developments complement and enhance the Wembley Opportunity Area and deliver on the vision for the Wembley Housing Zone. Before submitting the project for planning, HUB led an extensive programme of community engagement, which saw close to 900 people involved in sharing their views through individual interviews, focus groups and a survey.

HUB managing director Steve Sanham said: “Wembley Link will provide high-quality, thoughtfully designed homes across a range of tenures, as well as much-needed green space to the wider community. We’ve worked closely with interested parties in the local community to ensure that the continuation of the Wembley Link story is a positive one, and that public use is maintained within the new garden area.”

Simon Ringer, Partner and Head of Property Funds at Bridges Fund Management, said: “As the population of London continues to grow, there’s a clear and urgent need for more high-quality, lower-cost housing. So we’re delighted to be teaming up with HUB again for this project in Brent. By listening closely to the needs of the community, we’ve been able to design a scheme that will not only address local housing need but also help to revitalise the local area.”